Art+Tech: How three female painters from the Dutch golden make CES 2024 blossom in VR - United States

Art+Tech: How three female painters from the Dutch golden make CES 2024 blossom in VR

News item | 11-01-2024 | 17:21

Estella Tse’s interactive VR landscape merges tech and natural ecosystems at Netherlands Pavilion.

“Tech and nature are less disparate than most people think. They exist in ecosystems where lifecycles, waste, creation and evolution are essential qualities. Tech can amplify, lift and assist in nature’s process.”

It was this realization that prompted noted VR artist Estella Tse to create an immersive experience for the Netherlands Tech Pavilion at CES. The ‘Sustainable Garden’ is an interactive virtual art landscape that combines elements of tech and nature to show the parallels between the startups and nature’s ecosystem, including the flow of data, energy, sensory systems and the evolution that leads to new ways of creating and existing.

“To work with Mother Nature, we need to take part in a public discourse that includes collaborative, diverse and inclusive voices. It’s how we’ll create a more harmonious future together”, says Tse, who has been artist-in-residence with Google, Adobe, and Cartoon Network Studios.

The virtual landscape captures the innovative spirit of the Netherlands that has shaped the country for centuries. Visitors are invited to step into the garden themselves and leave their suggestions to solve global challenges with the Netherlands.

Three female trailblazers

The immersive experience of the ‘Sustainable Garden’ is inspired by three female botanical painters from the Dutch Golden Age — Maria Sibylla Merian, Rachel Ruysch and Maria van Oosterwijck. Tse: “ I recently learned about incredible women artists from the Dutch Golden Age, erased and forgotten from history. I want to honor their botanical illustration work, also because they were women who worked with paints and were keen observers and students of science. I personally admire how some women artists of the time taught each other and learned from each other’s work. This is all about community, growing together, and lifting each other.”

Tse took elements of their still-life paintings and incorporated them into the “Sustainable Garden” VR painting, following the principles of classic Dutch garden designs. The Keukenhof style landscape visually emphasizing remarkable inventions that have come from the Netherlands. The flower pattern also comes back in the design of the Netherlands pavilion, making virtual reality a reality.  

Art and technology

The virtual art landscape had to encompass the themes and sustainability goals of the Netherlands Tech Pavilion at CES, which challenged Tse to combine art and technology. “ Right off the bat, I wanted to integrate plants and floral elements into the NL Pavilion design, especially at such a tech-heavy conference. I believe it shows the Netherlands’ commitment to working together with nature, portrayed by all 70 startups at CES 2024 that all contribute to Dutch goals for a circular economy.

HRH Prince Constantijn van Oranje, Special Envoy, Techleap , officially opened the ‘Sustainable Garden’ and the NL Tech Pavilion on the opening day of CES 2024.

“The Netherlands is proud of its outsized impact on innovation,” said HRH Prince Constantijn van Oranje, Special Envoy, Techleap . “Dutch innovators have taken on numerous global challenges, from healthcare to sustainability — and they are finding solutions. Three female botanical painters from the Dutch Golden Age laid the foundation of the work that will be presented – a beautiful, lush virtual garden that represents the balance between technological artistry and environmental reverence.”

For the eighth consecutive year, the Netherlands will showcase 70 Dutch startups and scale-up companies and their most innovative tech solutions at Eureka Park at the Venetian Expo. The NL Tech Pavilion theme for CES 2024 is “Let’s Innovate Sustainable Solutions,” and the CES 2024 delegation features 12 CES 2024 Innovation Award winners. Preview the CES 2024 NL Tech Pavilion companies here .