Sustainability - United States


We believe in sustainability, from a lifestyle that promotes cycling every day to being a loyal partner in addressing climate change.


The global focus on sustainable and balanced protein consumption has brought the United States and the Netherlands to the forefront of a vital transition.

The Netherlands already holds 40:60 plant-to-animal protein consumption ratio and is aiming to achieve a 50:50 balance in the coming years. Achieving this goal will take collaborations and partnerships among different parties and sectors, including startups, corporates, and international cooperation among strong allies.

The Netherlands also excels in offering solutions for sustainable livestock practices and developing smart methods that take a circular approach with animal welfare in mind.

In circular production, cattle are fed primarily with grass, feed crops or crop residues from the farm where they are kept or from the immediate vicinity, as well as with residues from the food industry. This will strengthen land dependency – the link between business operations and the land available for agriculture – and allow farmers to take better account of the cultural historical value of the landscape.

As the world’s population grows, so does the economy and the demand for raw materials. But these raw materials are limited and will eventually run out. A circular economy that revolves around sustainability and sustainable solutions could solve that problem.

In a circular economy, resources are used for as long as possible to extract the maximum value, then recycled or upcycled when their product lifecycle ends.

The Dutch government is working with industry, civil-society organizations, knowledge institutions, and other authorities to work toward a sustainable economy for the future. In this circular economy, there will be no more waste, as resources will be used again and again.

The government-wide circular economy program sets out what we will need to do to achieve a circular Dutch economy by 2050. The circular economy drives innovation and job growth.

In the Netherlands, health challenges are addressed in cooperation with multiple disciplines. Businesses, research institutes, universities, and government work together to link research to product and business creation.

Innovative Dutch products, services and ideas that emerge in the Dutch life science and hHalth sector can promote longevity and provide answers to many of today’s global healthcare challenges.

Sport is an important enabler of sustainable development. With the aspiration of leaving no one behind and its promotion of tolerance and respect, it can be used as a platform for economic development, social inclusion as well as embrace environmental protection.

We recognise the growing contribution of sport to the realization of development and peace in its promotion of tolerance and respect and the contributes it makes to the empowerment of women, young people, individuals, and communities as well as to health, education, and social inclusion objectives.

The Dutch want to collaborate in delivering game-changing solutions that transform sport in an inclusive, innovative and sustainable way.

While striving to become and remain your partner for successful sport experiences, we also want to leave behind a sustainable legacy for the industry, the community, and the wider economy.

When people think of creative industries, they often think of art studios, museums, orchestra halls, or theaters, and rightly so. But creative industries encompasses so much more, including architecture and sustainable urban design.

The Dutch approach to sustainable urban design takes an integrated approach to creating buildings and cities that are resilient to social and environmental challenges.

For example, the Netherlands itself is forged by hand. Topographical and social circumstances, such as low-lying land, the presence of large areas of water, the focus on sustainability, and the lack of living space, have led to innovative architectural solutions.

Whether it’s a groundbreaking approach to protect the land from flooding or developing innovative products for the future, the Netherlands is known for its pragmatic, innovative approach to design.