Connecting Creativity: The Netherlands and Indonesia

News item | 08-07-2026 | 09:04

On May 5, Ambassador Marc Gerritsen sat down with Indonesian Deputy Minister of Creative Economy H.E. Irene Umar to explore exciting new collaboration opportunities between the Netherlands and Indonesia in the creative industries.

The numbers speak for themselves: the Dutch creative sector contributes 3.3% to GDP and employs 4.1% of the workforce, while Indonesia's creative economy drives roughly 6% of its GDP, making both countries natural partners in this space.

H.E. Umar and her team are on a bold mission to "make Indonesia cool" and after a personal tour of the Ministry, it's clear they're well on their way. From gaming to fashion to design, Indonesia's creative ambitions are inspiring, and the Netherlands is ready to collaborate.

Dutch creatives are active around the world, and Indonesia is one of the most exciting frontiers. Here's to building something remarkable together!