Key Topics

Dutch Public Diplomacy Strategy in South Africa

Our public diplomacy efforts are based on the premise that the reputation of a country matters. A good reputation is essential for achieving policy goals and pursuing business opportunities. Inversely, a bad country reputation can damage both public and commercial interests.

Our strategy is based on two main concepts: 'establish relevance' and 'organize dialogue'. We believe that successfully positioning the Netherlands in South Africa hinges on carefully selecting core themes that are both relevant to our South African partners and in line with our main interests; identifying and targeting the key audiences related to those themes and organizing a dialogue with these partners.

The Netherlands has special relevance to South Africa in the following fields: