Update on Our Virtual Economic Mission
To kick-off this newsletter, I thought I would give you a little update on the digital adventure that is our latest trade mission.
By now we are a few weeks into our virtual trade mission to Indonesia, Malaysia, Singapore, Thailand and Vietnam. From October until December, Dutch Embassies, and our Netherlands Business Support Office in Surabaya, are joining forces with local partners to connect Dutch and South East Asian companies. Under the banner “Connecting Minds for a Sustainable Future”, our focus is on AgriFood, Waste Management, and Water. And as you can see, we’ve chosen a bright orange greenhouse to symbolize the mission, for the occasion situated in a lush green rice field.
The first online events have started; a kick-off session with our Minister for Trade Sigrid Kaag, a Doing Business in Indonesia session hosted by Dutch Business Network, a first regional session on waste, and of course matchmaking between companies. On the third of November, the Embassy, KADIN and VNO-NCW will also organize an exclusive webinar on Indonesia’s economic outlook and business prospects in water, waste and agri. In the meantime, Dutch Ministers connect online with counterparts and businesses in the region in support of the mission.
It is a bit of an experiment of course, and sometimes we learn through trial and error, but with this mission we do overcome some of the current travel limitations. And actually, it also provides us with some new options. Normally, it would have been impossible to do a trade mission with over a 100 participants to five countries. No company can spare the time to take part in such a prolonged mission. Moreover, we would not have been able to discuss issues on water, waste, and agrifood with partners from all five countries at once. And, obviously, normally even within Indonesia there would be limitations as to the number of locations we could visit. In this mission Indonesian partners can tune in and connect with us from all over this vast country.
For now, virtual missions seem to be the future, and even as “normal” trade missions will certainly return, I expect virtual editions will remain part of our trade promotion “toolbox”
So… for Dutch and Indonesian companies active in waste, water or agrifood; if you have not joined us yet, you can still register! And by the way, we also just opened up registrations for a new virtual mission focused on Life Science and Health, for those of you active in that sector.
See you soon on one of these virtual trade routes, or - hopefully soon - face to face again with a nice cup of coffee,
Take good care of each other, and stay healthy.
Deputy Head of the Economic Department