The New Netherlands Branding

The Netherlands and the Kingdom of the Netherlands can be recognised internationally by a new logo. The logo is characterised by two symbols: NL and a stylised orange tulip. The logo replaces the much used ‘Holland tulip’ of the Netherlands Board of Tourism & Conventions’ (NBTC).

NL New Logo

The new style is the result of a strategy developed to more clearly show what the Netherlands has to offer to the world. Minister Kaag (Foreign Trade and Development Cooperation): ‘The new logo can be applied across a range of fields, from high tech to agrifood and from sport to culture. A clear cut international image is positive for our exports and the attraction of investment and talent.’

Ministries, embassies and the Netherlands Enterprise Agency can use the new style from January 2020 onwards. The top sectors, universities, cities, sports federations and other government and private sector organisations who work together with the government on a project can also do so. The logo can be used for conferences and trade missions, on pavilions at international expositions and for a variety of other occasions in different combinations.

Read the full press release here:

For more information about the logo and the new branding, visit the website here:

We will keep you updated on the developments of this branding, and in case you have questions feel free to contact