Big data meets food - Sweden meets The Netherlands

The Embassy’s Department of Agrofood Affairs organises a smart food and health event in Malmö: Food & health, personalised food, precision nutrition, smart customised nutrition, and of course sustainable, too!

Date: May 15 2019
Time: 11:30 – 15:30
Venue: Nyströms Gastronomi, Norra Vallgatan 66, Malmö

Chairman and host: Peter Vermeij, Agricultural counsellor, Netherlands Embassy, Berlin

Organisation: Renske Nijland and Nynke Blömer, Netherlands Embassy, Agrofood in Scandinavia, Copenhagen.


From Sweden:
Guests from science, the business community, and governmental institutions in Sweden

From the Netherlands:

©Dr. Machiel Reinders

Dr. Machiel Reinders, Senior Researcher Consumer Behaviour and Marketing, Wageningen UR

Machiel Reinders (PhD) is a Senior Researcher in Consumer Behaviour and Marketing at Wageningen University and Research, and Senior Scientist Consumer & Nutrition at Wageningen Economic Research. His research focusses on consumer behavior in terms of nutrition, sustainability, and health, as well as consumer response to new food technologies and products. His research has been published in peer-reviewed journals such as Food Quality and Preference, International Journal of Behavioural Nutrition and Physical Activity, Trends in Food Science and Technology, Journal of Cleaner Production and Journal of Environmental Psychology.

©Nard Clabbers

Nard Clabbers, Senior Business Developer Personalized Nutrition and Health, TNO

As a committed mountain bike racer, nutritionist ánd diabetic, Nard believes that measuring aspects of your health and using that information for personalized advice will be the future of food and health. At TNO, he has set up a large international research consortium together with Wageningen University that investigates technical and social innovations to enable personalized nutrition through consumer empowerment. This pre-competitive public private consortium is unique in combining different scientific expertises and using real world field labs.


­­­­­­­­­­The venue allows for a limited number of participants,  therefore we will use the ‘first come, first served’ principle. An informal luncheon will be served. During the meeting coffee and tea will be available. Should you have dietary requirements, please let us know. Please inform us of your participation asap.

Contact details:
Renske Nijland
T +45 33707237 | +45 40607237

Programme (tentative)

11:30 Informal luncheon
12:15 Introductions all around
12:30 Overview of the developments in Sweden
12:45 Overview of the situation internationally, but especially in The Netherlands
13.00 Topics to be discussed:

  •  Use of personal measurements of health and wellness for advice. Sensors, data, technical (im-) possibilities
  •  Science based personalized nutritional advice, catering to needs of society/ individual customers
  •  The importance of social and psychological aspects, how to achieve the necessary change.

15:15 Wrap-up and conclusions on possibilities for cooperation
15:30 Meeting closed