Jointly promoting tourism to the Netherlands

The largest number of museums per square kilometer and excellent natural resources. Only a few reasons why the Netherlands is a great holiday destination for Chinese families. On 6 December, the Netherlands Board for Tourism and Conventions (NBTC) unveiled its 2018 theme for the Chinese tourism market: “The Netherlands - First Choice for Families with Children”. Additionally, TV actress Ms. Hai Qing was introduced as NBTC Ambassador for Chinese Tourism to the Netherlands.

Mr. Ed Kronenburg, Ambassador of the Kingdom of the Netherlands and Eddie Yang, Asia Director of NBTC China presented Ms. Hai the certificate. Previously National UN Women Ambassador for China, NBTC is thrilled to have Ms. Hai as an Ambassador. Mr. Yang stated: “I believe her popularity and influence will help promote the bounty of art and culture in the Netherlands to Chinese families.” Invited by NBTC China, she will pay a visit to the Netherlands in 2018 and engage in promotional activities.

Ambassador Kronenburg mentioned that “it is evident Chinese tourism to the Netherlands is on the rise, given the double-digit growth we have seen over the last few years. We hope more families will take their children to visit the Netherlands so we can see the same growth rate for 2018. The Netherlands is also one of the important destination countries during the 2018 EU-China Tourism Year, especially for families traveling with children.”

China-EU Tourism year

2018 marks the EU-China Tourism Year which will provide ample opportunities for European destinations to strengthen their position in the tourism market. Elżbieta Bieńkowska, European Commissioner responsible for tourism, believes this initiative provides "a unique opportunity to increase visitors' flows and investments on both sides." Tibor Navracsics, European Commissioner responsible for education and culture, adds that "it is also the occasion for European and Chinese citizens to better know and appreciate each other, contributing to the objectives of the EU-China High-Level People-to-People Dialogue."

Leeuwarden European Capital of Culture

And there is a third boost for the Dutch tourism market in 2018. Leeuwarden-Friesland will celebrate its European Capital of Culture year with a rich vein of cultural programming. There will be a wide array of festivals, shows, performances and concerts taking place in Frisian cities and across the rural landscapes. One of the larger programs in this framework, is 11Fountains. 11 different and international artists each create a unique fountain that will be placed in or around the center of Friesland’s 11 cities. Shen Yuan, a Chinese artist is designing a fountain for the Frisian city of Hindeloopen.

Welcoming Chinese tourists

Dutch attractions and museums are already catering more to Chinese tourists’ needs. In cooperation with NBTC, several Dutch entities have already upgraded their services. At National Park De Hoge Veluwe, Chinese tourists can purchase tickets by Alipay on their mobile devices. Furthermore, National Park De Hoge Veluwe, Van Gogh Museum, Rijksmuseum, Mauritshuis and Efteling have all launched a Chinese website and provide Mandarin audio guides. NBTC China has also created tailor-made tourist guides on art, interaction and outdoor activities, to fulfill the needs of Chinese families with different ages and interests.

Mr. Kronenburg also expressed the Netherlands welcomes Chinese travellers. “I am happy to say the Netherlands consular network has 15 locations all over China where people can apply for a Schengen visa. As you can see, our widespread consular network is ready to facilitate your travel to the Netherlands.”