Invitation to join the Dutch Delegation during the Produce Marketing Association Conference on 16 – 17 August 2017, Cape Town
We would like to invite you to participate in the Dutch company delegation to attend the annual Produce Marketing Association Conference, trade fair and other activities entitled "Fresh Connections", from 16 – 17 August 2017 at the Cape Town Conventional Centre in South Africa.
Image: ©Netherlands Embassy South Africa
The PMA Southern Africa is a leading organization for agriculture, food industry and agro-trade and the conference is a meeting place for leading people in the agribusiness. The Netherlands is an important supplier of agricultural technology to South Africa, and the largest importer of agricultural products, especially fruit.
The Netherlands is given a special place in this conference to organise and facilitate a workshop with the theme "Climate Smart Agriculture: focus on technology". The plan is to present a study conducted in South Africa on the opportunities for Dutch business to close the gap in the area of Climate Smart knowledge and technologies. Also there will be a possibility to showcase some of the technologies. Your presence at the workshop will contribute in shaping a strategy to close the gap and probably create opportunities for you to be among the key partners/stakeholders within the strategy.
As the Embassy of the Netherlands, the program we offer for the entire period of the PMA conference, includes the following elements:
Tuesday 15 August: field visit and reception. the Embassy offers a welcome reception for Dutch participants and leading officials and companies in Southern Africa. Before reception a field visit will be organised for you and other delegates to visit one of the sites where you will have the privilege of learning about Climate Smart Agriculture in the South African context and probably identifying business opportunities.
Climate mitigation, and adaptation technologies should be manifold and should concern (but are not limited to) the introduction of new varieties of plant material, use of water efficient instruments, soil improvement, and use of inputs.
Wednesday, August 16: conference, Holland pavilion, matchmaking and network reception. The conference will be opened by the PMA officials. This will be followed by the opening of the tradeshow floor, where some Dutch companies will be among the exhibitors. The Dutch Embassy will have pavilion displaying Dutch Climate Smart Agriculture technologies. In the evening, the PMA offers a network reception for all participants.
On 16 August, the Dutch Embassy will also facilitate match-making sessions for selected South African and Dutch businesses. Before the conference Dutch delegates will be given the opportunity to suggest companies they may wish to meet during the match-making sessions and the Embassy will contact the companies and request for their availability.
The Dutch stand (3x9m) will be used to receive your customers and display Dutch technologies on Climate Smart Agriculture through banners and business videos. You may want to bring down a standing banner of your company (bring it yourself!) We will hang up a screen in which you can briefly show a short business movie.
Thursday 17 August: conference and workshop. The Netherlands is given a special place in this conference to organise and facilitate a workshop with the theme "Climate Smart Agriculture: focus on technology": on how Dutch Climate Smart Agriculture technologies can contribute in the Southern African agricultural development. At this workshop presentations and discussions will be structured in the manner that will facilitate visibility of the Dutch companies present at the conference to the workshop participants.
The plan is to present a study conducted in South Africa on the opportunities for Dutch business to close the gap in the area of Climate Smart knowledge and technologies. Also there will be a possibility to showcase some of the technologies. Your presence at the workshop will contribute in shaping a strategy to close the gaps and probably create opportunities for you to be among the key partners/stakeholders within the strategy.
Drought, losses of cattle, reduced harvests, land degradation, water scarcity are among the major agricultural challenges in South Africa. Use of CSA technology is not common practice in all sectors and is limited to smaller groups of (commercial) farmers. Knowledge dissemination for implementation at farm level and climate proofing of agricultural value chains are of crucial importance. Climate mitigation, and adaptation technologies should be manifold and should concern (but are not limited to) the introduction of new varieties of plant material, use of water efficient instruments, soil improvement, and use of inputs. It should be about getting existing technologies off the shelf into the hands of farmers and developing new technologies to meet demands of climate change. Key policy leaders and institutions such as the South African Department of Agriculture and the African Union agree that the uptake of these technologies in South Africa and the Southern Africa in general, needs to be improved. Latest Dutch climate change mitigation and adaptation technologies (not necessarily high tech), partly introduced elsewhere by Dutch start-ups can play a role in this context.
General fees and other expenses
The Dutch embassy does offer the field visit and reception, the Holland pavilion (for display and to meet), matchmaking and a workshop on CSA with Dutch experts.
As the Dutch Embassy, we do not ask you for participation fees, but the PMA organisers will ask for registration fees which you will pay directly to them. You will also be required to arrange your own travel, stay, local transport (except for the events offered by the embassy) and other related expenses. Promotion and information material must be arranged or transported at your own cost.
Though you will make your own travel arrangements, to be included in the Dutch Embassy delegation you will need to inform us of your participation so that we can include you in the entire Embassy programme. We will also recommend an appropriate accommodation to facilitate your interaction with other delegates and local transportation to the conference venue.
The Dutch Embassy wants to support Dutch start-ups specialising in CSA technology. Therefore we would like to invite max 2 start-ups that have a scalable business model; have done research to get market access in Africa; have a product that is adapted to the local circumstances; and are looking for opportunities to get a (better) footprint in South Africa. For these start-ups we offer besides the program mentioned above to reduce costs by taking over travel arrangements (return ticket to Cape Town, hotel) and entrance fee to the conference. We expect these start-ups also to present their technology during the workshop on CSA. Selected start-ups will not be required to register through the PMA web site. The Embassy will make all necessary arrangements with the PMA. If you are interested to participate as a start-up please contact Mr Likalimba or Mr Vera through the email addresses mentioned above.
General registration process
If you are interested in joining the Dutch Embassy delegation at this event, please visit the PMA web site using this link http://www.pma.com/events/fresh-connections-southern-africa to register for the conference. Please include registration for the workshop on Climate Smart Agriculture which will be organised by the Dutch Embassy as stated above.
After registering please contact and inform the Embassy of the Kingdom of the Netherlands in South Africa by sending your proof of registration to the PMA and completing the short entry form below. Please contact us by email at our Secretariat: PRE-LNV@minbuza.nl by 24 June 2017.
We will then send you further information about the program of all activities organised by the Dutch Embassy during the conference. We allow the possibility for participation in the Dutch delegation for max. 8 Dutch companies. Here we look at the order of entry of the applications (first come, first serve). If you register with us later than 24 June, we may only include you in the activities at the conference venue (i.e. you will miss the opportunity of all other valuable activities organised by the Dutch Embassy outside the PMA’s official programme).
After registering with the PMA as stated above, information you should send us is stipulated in the attached document
(Agricultural Counselor of the Embassy of the Kingdom of the Netherlands to South Africa)
¹Climate mitigation, and adaptation technologies should be manifold and should concern (but are not limited to) the introduction of new varieties of plant material, use of water efficient instruments, soil improvement, and use of inputs.