Innovative cooperation between countries for consumers
Growth is the keyword for the consumer technology industry. Devices become smarter and innovations are happening as we speak. Connectivity is shaping Chinese consumers’ lifestyles and they are highly engaged on social media. The Consumer Electronics Show Asia 2017 (CES Asia), took place in Shanghai from June 7 to 9 and showed some of the latest tech innovations.
High Tech XL, XNode and the Holland Innovation Network China of the Consulate General of the Kingdom of the Netherlands in Shanghai combine forces at the Holland Innovation Pavilion at the Startup Park of CES Asia. The Netherlands is at the forefront of digital startups in Europe with several technology hubs throughout the country, focusing for example on cleantech, aerospace and cybersecurity. Around 10 Dutch startups presented themselves in startup booths at CES Asia next to the Holland Innovation Pavilion.
WecareWC was one of the participants in CES Asia 2017. They have several reasons for their presence and participation in Shanghai, as Ryan Kretch mentions: “We are all about public restroom transformation in China, Asia, and eventually around the world. We want to help change consumers' habits and create a newfound appreciation for using a restroom. China and Shanghai are among the most dynamic places in the world, and we are thrilled to be here. There is a massive startup and tech scene emerging here. This means lots of support from other startups as well as quick access to technological innovations that may be beneficial for us to include in our restrooms.”
CES Asia offers startups an exhibition opportunity for new products, services and ideas. In the Startup Park at CES Asia startups get to combine forces and collectively position the Netherlands as an innovative, technology-driven and cooperation-minded country. A drive for innovation and technological advancements is also shared by the Chinese side and could lead to fruitful cooperation.
LifeSense Group, who bring design and technology together by creating wearables for health applications, also see potential because of these aspects. Eline van Uden points out that, “both China and the Netherlands are innovative countries. Our current products are already approved, but there is certainly potential for Sino-Dutch cooperation for future generations of LifeSense products, for example in the direction of diabetes. Another possibility is in reducing the waste of diapers and disposable products by offering and developing an alternative solution for incontinence.”
Exhibitions like CES Asia are thus important tools to build bridges between China and Netherlands by presenting the country as a gateway to enter Europe for Chinese companies.