16 August PMA Conference Cape Town

Attention: the event has already taken place

Events data

  • Date -
  • Location Cape Town International Conventional Centre
Image: Ministry of Foreign Affairs

Participation of the Dutch at the PMA

Cape Town, 16 – 17 August 2017

The yearly conference of the Produce Marketing Association (PMA) “Fresh Connections” will be held on 16 and 17 August at the Cape Town International Conventional Centre, South Africa. PMA is an important network meeting for fresh food producers and traders. The Netherlands is a reliable, innovative and solution-driven partner in the agri sector  and has a prominent place at this international conference.

Through the coordination of the Embassy of the Netherlands in Pretoria and the Consulate General of the Kingdom of the Netherlands in Cape Town, South Africa, a delegation of 10 Dutch companies and institutions will participate in the conference. These are among the leading Dutch origin companies and institutions in Climate Smart agriculture across the globe. Their participation will include exhibitions of their technologies at the Netherlands Pavilion and presentations at the workshop organized by the Embassy. The Embassy’s main theme at the conference is “Climate Smart Agriculture: Focus on technology”.

Before the conference, on 15 August, the Embassy will organize a field trip and a reception which will expose the delegation to various experiences on technologies and business opportunities and networks in the Western Cape Province. This will be complemented by a match-making service provided by the Embassy in collaboration with the Southern African – Netherlands Chamber of Commerce on 16 August at a venue close to the conference.  These activities will be designed to strengthen entrepreneurship and cross-sectoral cooperation between the Dutch and the South African businesses.

Since June 2017, the Embassy has been conducting a study on the gaps between technologies available and the use of these in South Africa on Climate Smart agriculture. This study seeks to investigate and understand opportunities to co-create sustainable solutions for local challenges in the agricultural sector.  Key findings from this study will be shared at the conference through various channels including: mini-workshops at the pavilion; distribution of materials developed from the study and through the Embassy’s main workshop on 17 August from 10:00 – 12:00.

As part of the effort to support sustainable and inclusive growth and innovation in the agricultural sector, the Embassy and the Consulate General have also incorporated a students’ programme to its 2017 PMA activities. The Embassy has supported the young professional breakfast event at which the PMA will invite notable motivational speakers for the youth aspiring and studying to be agricultural entrepreneurs. The Embassy has sponsored two students from the Netherlands to share experiences with and learn from leading entrepreneurs and fellow South African students at the conference and during the week in an extended program. These activities also seeks to cultivate the spirit of business to business co-creation among the South African and Dutch agricultural business players of the future.

The Embassy’s 2017 PMA activities are therefore geared towards promoting co-creations, innovation, collaboration, and building of strong foundation for sustainable agricultural development and businesses in the world of Climate Change and food security. These activities will reveal technologies and developments for the present and future climate change mitigation and adaptation; and resilience and growth of the agricultural entrepreneurs and businesses, thereby contributing in the inclusive economic growth for South Africa and the Netherlands.